http://www.americanloansearch.com – Optimized in 2005
American Loan Search offers an easy way to find expert mortgage lenders and brokers who specialized in the exact type of mortgages, refinance loans or home equity loans.
American Loan Search is a 100% advertiser supported loan search engine. Being in a competitive industry, the main challenge was to rank it high for important industry related keywords and most importantly for generic keywords like home equity loan rates, mortgage loans, second mortgage loan etc. that defined their business.
A deep level keyword research was done to fine-tuned content and tags. A suitable amount of pages were built to support the new keyword efforts. A link building campaign was drafted, which steadily improved the sites’ ranking for the keywords over time.
As a result of the ranking improvements after the first 3 to 4 months of optimization, the content optimization and link building were extended to further improve the rankings and also target other important keywords to get a broad coverage of ranking.