Case study Data on Call – Optimized in 2003-2004

Data on Call used to provide a comprehensive suite of outsourced fax services to improve the efficiency, reliability, and cost-effectiveness of business-critical fax communications. Their internet fax services, offering fast and easy implementation, enabled companies to dramatically reduce costs, while improving service levels and performance.

Data On Call as a leading outsourced provider of web-based fax and electronic document delivery services came to for search engine optimization. Being in a competitive industry dominated by EFax, the main challenge was to beat the competition for main industry related keywords and most importantly establish the site as a contender for generic keywords that defined their business.

As a technology company optimization was a gratifying challenge. We started by fine-tuning content to create a nice balance with main keywords. We created a press releases schedule to support the new keyword efforts and ranking. As a result keyword rankings showed major improvements growing the website traffic after the first 6 to 8 months of optimization. Data on Call was later acquired by

Hey Paulo,
Our rankings really have been solid, we just got a purchase offer from one our main competitors wonder if SEO has anything to do with that…
all the best,


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