Half, Not Half-Assed
June 17th, 2009
Build half a product, not a half-ass product by 37Signals
Beware of the “everything but the kitchen sink” approach to web app development. Throw in every decent idea that comes along and you’ll just wind up with a half-assed version of your product. What you really want to do is build half a product that kicks ass.
Stick to what’s truly essential. Good ideas can be tabled. Take whatever you think your product should be and cut it in half. Pare features down until you’re left with only the most essential ones. Then do it again.
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