o  rasta vivendo para sempre agora.

ve que em tudo que ha nesse mundo eles cruscificam a erva

olhando para pele como se olha para os olhos

ve prodridao

hipocrisia, vantagem, viajens

profundidade nos dias melhores

na falta do o que

na pirataria do okay.

sao tantos saltos que temos que dar

e a bandeira pesada que devemos levar

so abrem caminhos… sim conquistados.

How Does Google Work?

Infographic by PPC Blog

oceanos

muita falta de respeito essa porra

e eu como um ser humano por mais que berre

nao consigo fazer o estardalhaco que quero

essas sanguessugas, animais racionais

querendo ou nao botando tudo em risco

tanta extracao, oleo aqui, oleo acola, ilhas de lixo vagando.

que minhas criancas leiam isso num futuro

ou que minhas palavras morram surdas

saibam que de acordo nao tem ninguem, muito pelo contrario

com o mar nao, a parada ta mais seria

mexeu com ele mexeu com a tribo toda

dos que esperam por ondas ou o dia da pesca

dos que moram, amam e sonham com ele

ta na hora de falar serio e tomar atitude.

Would SEO be around in 5 years?

Thanks Mr. Cutts I’m in full agreement.  The resume analogy makes total sense. Career SEOs have change in many ways. Nowadays SEOs need to understand other facets of business along with technology, and develop external skills to help their customers.  Enterprise SEO starts at understanding the needs of the company, then the departments intricacies.

What is the Semantic Web? From the man that got all started…

The Surfboard SEO Experiment

Sometimes I pick up projects to test my skill, keep me on my toes.   I believe all SEOs should do that sometimes, be brave pick some keywords that have nothing to do with your line of work, attack and measure results.  Find your online enemies and get excited again about top rankings, in the meantime sure make some money, forget being a conference groupie.

So I started a campaign with the Keahana guys to get some traffic and sales to the factory. Their technology is truly amazing, I ride one of their surfboards and very content with it, a year later still ding-free, and this come from a guy that used to break and ding surfboards from left to right. I launched Flyingsurfboards.com 2 weeks ago, an ecommerce targeted to the surf culture promoting a great surfboard technology out of Brazil.

The experiment started and I’ll blog about it to disclose some SEO techniques and myths of the industry, stay tune. And because this experiment is for the good of all people not only surfers we’re also helping kids who live in Rocinha, Rio de Janeiro. So can you buy a surfboard to help the cause?

Already got spydered by Google and Yahoo. More to come…

SEOHits.com

My intentions with this blogs is to share interesting articles I read about all kinds of subjects. Most of them are about Internet Marketing, Online Business Development and SEO. I hope you enjoy.

SEOHits.com sits on the cutting edge of online marketing companies if you need help don’t be shy and contact us for a free analysis.

Which Internet Marketing Channel is right for your business?

Thanks again Randfish for this great post on subjects that I’ve been preaching for a few years. Here it goes:

If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?

Obviously, the question is a bit ridiculous (given that there’s no additional detail provided), but it’s designed to elicit an “off-the-cuff” response to a challenging scenario. The answer, of course, is “it depends” – and therein lies the rub. On what does it depend? Well… That’s what I hope to answer with this blog post. My goal is not to solve the issue for an individual campaign, but from a very strategic level – asking questions like “where is the company today and where does it want to get to?” then applying those answers to the selection of marketing opportunities. Let’s start by defining the macro-level channels themselves, then examine how we’d reach the right conclusions.

Internet Marketing Channels

• Display Advertising
o The process of placing ads on third-party websites with the goal of creating branding awareness and/or generating traffic
o Examples: Banner ads, video ads, interactive ads, overlays, interstitials, etc.

• Email Marketing
o The process of collecting email addresses from potential leads and marketing to them via email messages
o Examples: Email newsletters, brand building emails, conversion-focused emails, etc.

• Pay-Per-Click Advertising (PPC)
o The process of bidding for placement at search engines (major or niche) to earn visibility and traffic when relevant queries are performed
o Examples: Google Adwords, Yahoo! Search Marketing, Business.com Advertising, etc.
• Online Public Relations
o The process of generating media from primarily online outlets in order to earn branding and traffic
o Examples: PRNewswire, PRWeb, Internet media focused PR agency work, etc.

• Search Engine Optimization (SEO)
o The process of earning rankings in the “organic” results of the major search engines (Google, Yahoo!, Bing)
o Examples: Keyword research, on-page optimization, link building, etc.
• Affiliate Marketing
o The process of incentivizing other sites to push your product in exchange for a share of the revenue they drive
o Examples: Commission Junction, in-house affiliate programs, etc.

• Social Media Marketing (SMM)
o The process of leveraging social media platforms (small and large) to earn visibility and traffic
o Examples: Facebook Group pages, Twitter marketing, pushing content on Digg, etc.

• Viral Content Campaigns
o The process of generating creative content that will help spread your branding/marketing message and earn traffic
o Examples: Linkbait production, viral videos, guerrilla marketing, etc.

• Conversion Rate Optimization (CRO)
o The process of improving the path from landing to conversion to get more leads/signups/customers
o Examples: Split & multivariate testing, click-through-rate improvements, purchase-process simplification, etc.

Some of these may overlap – for example, viral content campaigns may simply be a means to an end of better search engine optimization – but as they can all be separate entities, engaged in for their own purposes, I’ve made them distinct.

Primary Variables to Use in the Selection Process

Although other factors should certainly play into the decision making, these three elements are excellent for narrowing down the options:

• Company Goals – What are the top priorities for the business to achieve?
o Brand Awareness – the current marketplace doesn’t have enough familiarity/comfort with your brand to visit, engage or purchase from you.
o Education – the market for your product/service needs to be created; potential customers don’t yet realize the problem they need you to solve.
o Raw Traffic – your business is monetized with advertising and needs more traffic/page views.
o Sales – your business has clear market demand on the web that needs to be drawn to your site and converted into leads/sales

• Budget – How much do you have to spend on your marketing effort(s)?
o Very High: in excess of $1 million
o High: $100K – $1 million
o Moderate: $25K – $100K
o Low: $5K – $25K
o Tiny: <$5K

• Available Talent – What personnel with free bandwidth or trustworthy, outsourced vendors do you have available?
o Strong Dev Resources – you have technology staff ready and able to make changes to your site to support marketing goals
o Strong Creative Resources – you have writers/artists/brainstormers poised for action
o Strong Search Resources – you have search marketing talent prepared for battle in the results
o Strong Social Resources – you have strong online networkers set to engage the Twit-Face-Digg-o-Sphere

And of course, last, but not least, there’s the strengths of your organization to consider. If you have amazing talent in these fields, that might sway you to lean more towards particular activities as shown below:

• Strong Dev Resources – lean towards:
o CRO
o SEO
o Viral Content (particularly dev intensive stuff like tools, widgets, etc.)

• Strong Creative Resources – lean towards:
o Viral Content (particularly written/graphic content that can be produced in a standard CMS)
o Email (great copywriters write great emails)
o Display (great designers make great ads)

• Strong Search Marketing Resources – lean towards:
o SEO
o PPC
• Strong Social Resources – lean towards:
o Social Media Marketing
o Viral Content
o Online PR

That wraps up my brief, high level summation of this tough question, and hopefully it can help some marketers and marketing departments to find the right paths for their organizations/clients.

A Dozen Don’ts for SEOs

Thank you randfish for always great insight in the lives of professional SEOs. Some of these areas are a the day-to-day battle we have to fight. – Paulo Pessanha

Posted by randfish

I’m not always a fan of Guy Kawasaki’s work, but really enjoyed his post on the OPEN Forum – A Dozen Don’ts for Entrepreneurs. I thought I’d take a stab at replicating it with some of my biggest warnings for those in our field.

For the list below, the word “clients” is interchangeable with “marketing manager” or “executive team” for in-house SEOs.

1. Don’t Create False Expectations
Clients are just like everyone else – when you exceed their expectations, they love you. When you disappoint, they’re angry. Make it easy for yourself and don’t oversell. If anything, undersell your abilities to do great things and let them be surprised. It’s a hard thing to do, particularly in a competitive bidding environment, but humility and hard work often shine through in presentations and good clients will see that and honor it.
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2. Don’t Ignore Analytics
Website analytics, both visitor traffic and third party metrics, are important parts of SEO. When things are going well, even if best practices aren’t being followed, it can be wise to match up data and trends to see what’s made a real difference. Don’t undertake an SEO project unless you have at least the essential data points (this also comes in handy once changes have been implemented and your work starts to have an impact).
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3. Don’t Always Take Your Client at Their Word
If you talk to lots of clients, you’ll find that none of them have ever spammed the engines, bought a link, accidentally cloaked for Googlebot or hidden text, yet the statististics tell another story. Never assume your clients are being dishonest, but always watch out for activities they might not be aware of (or might not have realized were problematic). This goes beyond just white and black hat – we had a client who thought they had a couple dozen active domains; turns out they had nearly a hundred – canonicalization alone has been a big project and a big return.
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4. Don’t Get Into Projects with People You Don’t Like
If ever you get a “funny feeling” about a client, move on if you can possibly afford it. Some people just don’t click together, and when interpersonal relationships aren’t working, projects have a way of not working out, either. It’s always better to get out before something’s signed than after.
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5. Don’t Give an Unqualified Answer Unless You’re Extremely Certain You’re Right
If you’ve been reading SEOmoz lately or hearing me speak at conferences, you’ll notice that my advice comes with a lot more caveats than it used to. It’s been a tough lesson, but there’s very rarely a “this is ALWAYS better than that” in the field of SEO. Exceptions abound, so cage your language accordingly.
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6. Don’t Confuse SEO & Sales
If your client comes to you wanting to drive sales with SEO, make sure they’re keenly aware of the multiple responsiblities inherent in such a request. Yes – SEO can drive lots of high quality, targeted traffic at the perfect moment for capturing the sale. But NO – SEO cannot convert that visit into dollars. If the website sucks at turning visitors into leads, do the right thing and recommend CRO (Conversion Rate Optimization) before they dive into SEO.
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7. Don’t Rest on Your Laurels
If you’re not paying attention in the SEO world, even for just a few weeks, you can miss massive changes. Look at June! We’ve had a reversal of position on nofollow and Javascript links from Google, a new engine/algorithm/brand from Microsoft, adoption of rich text formatting in the SERPs, evidence that header tags may not be as valuable as we thought and data suggesting that alt attributes are highly correlated with good rankings. Stay ahead of the curve and devote some resources to industry news – you owe it to your clients and yourselves.
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8. Don’t Undervalue Your Work
SEO is hard work. For every consulting hour, there’s days of research, testing, reading, surfing and experimenting. Don’t undersell your services or accept that what you do doesn’t provide tremendous value. If you’re being undervalued now, consider how terrificly trackable SEO really is and show them the data. It’s almost always on your side.
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9. Don’t Believe Everything You Read
Yes, even here at SEOmoz! We certainly try our best to provide high quality, accurate information, as do many other great sites on SEO, but no one is right 100% of the time, and, more importantly, not every piece of advice is applicable for every business or every situation.
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10. Don’t Underestimate Dev Contributions
I was recently asked “what’s the biggest roadblock to SEO,” and didn’t need to think for 10 seconds before quoting Mr. Ballmer’s infamous adage “Developers! Developers! Developers!” If you get bandwidth cycles for SEO projects, use them wisely. If the developers have made critical SEO errors, don’t be quick to criticize – you’ll make enemies, and, oftentimes, be guilty of hypocrisy. Stay humble, prioritize the big pieces and make sure you have the resources before you commit to improving traffic.
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11. Don’t Overstate Your Influence or Abilities
Just because you have the ear of some important minds at Google/Yahoo!/Facebook/etc. doesn’t mean you can influence change within these large organizations. I’ve heard a lot of stories from companies that worked with SEOs of how they promised to get their penalty lifted or special treatment from an engine because they got a response to an email they sent to a search engineer. Perhaps an even better rule is – don’t promise something you can’t personally control and deliver.
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12. Don’t Get Overconfident and Dismiss Other Marketing Channels
OK, yes – SEO rocks. But don’t forget how valuable other marketing activities like email, PPC, CRO, affiliate programs, even display advertising can be for the right scenario. Once you’ve found the SEO hammer, it’s easy to see every problem as a nail – I’ve certainly been guilty of it. If you can resist, think holistically and provide the best answer from a strategic (rather than tactical) level, you’ll become even better and more valuable to your clients.

Your turn – any “don’ts” you’d recommend to fellow SEOs?

p.s. If you haven’t read the whole Malcolm Gladwell vs. Chris Anderson with Seth Godin weighing in thing, it’s pretty worthwhile

Playing for Change